Freelancer Lifeline is a resource destination where FX members can find grant opportunities, loan information, digital events, creative tools, and more. We hope it serves as a source of comfort, inspiration, and support as we navigate the challenges presented by the COVID-19 pandemic together.
Join us for a delightful afternoon with Allen Little. This is an in-person exclusive opportunity to hear from a top-rated motivational coach in the industry. Allen will share his insights on the latest trends and best practices in the field. This talk will equip you with everything you need to become a master networker and connector. He will share with you his secrets on How to Become a Master Networker and build an online community. Don’t miss this chance to network with other professionals and gain valuable knowledge.
• Your ticket includes lunch options provided by Blue Pot Catering. • Free Parking Lot with free overflow street parking on McGee Street. • Tickets available for online purchase only. No sales will be accepted at the door.
Reserve your seat today; seating is limited!
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Speaker
Allen Little is a TEDx Speaker and three-time, #1 Rated Coach in Kansas City. He is the founder of A Little Motivation, LLC, a coaching organization that helps individuals become creatively in charge of their lives and succeed. His first speech was at the Iowa Caucasus during the 2016 presidential elections. Allen was the speaking opponent of would be president Donald J. Trump and Allen won. This speech can be found on YouTube and he spoke about making the country great by loving again. In his free time, Allen likes to travel, play pickleball, and visit new vegan restaurants.
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Lunch
Catering provided by Blue Pot Catering
Sandwich includes: Kettle Chips, Chef Selected Seasonal Fruit and Signature Chocolate Chip Cookie with Maldon Sea Salt. #1 Peppered Steak and Smoked Gouda: Grilled and Sliced Beef Petite Tender, Chimichurri Sauce, Smoked Gouda, Tomato and Crisp Lettuce #2 Pub Chicken: Peppered Grilled Chicken, House-Made KC Beer Company Dunkel Pub Cheese, Roasted Garlic Bacon Aioli, Tomato and Crisp Lettuce
Salad includes: Signature Chocolate Chip Cookie with Maldon Sea Salt and Farm-to-Market Roll with Butter. #3 Berry Salad: Mixed Greens, Seasonal Berries, Feta Cheese, Candied Pecans, Citrus Agave Dressing #4 Caesar Salad: Shaved Romaine and Arugula, Blackened Chicken, Torn Bread Croutons, Cracked Pepper Dressing, Shaved Parmesan and Pickled Red Onion
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Details
Members and nonmembers welcome. Members: $25 / Guests: $35
Networking starts at 11:30 a.m. with the presentation from noon to 1 p.m.
Celebrate June with old friends and find new ones! Come out and share a brew. We are hoping for great weather and will be gathering outdoors, if the weather allows. Take some time for yourself and join us as we catch up and start the summer strong!
Whether you’re new to freelancing or have been at it for a while, the Freelance Boot Camp is for you! The Freelance Boot Camp is an all-day event aimed at freelancers and solopreneurs in the creative and marketing industries. The event features presentations covering a range of topics, including mindset and wellness for the solopreneur, systems and processes for running a successful business, and how to find new clients and maintain a steady income. Attendees can also enjoy networking and workshops on branding and self-promotion, what every freelancer should know about the law, as well as maximizing their FX portfolio. Ticket prices include lunch, making it an ideal opportunity for freelancers and solopreneurs to learn new skills, network, and enjoy a day of professional development.
*Due to popular demand, registration has been extended ’til midnight Sunday night, May 14th. DON’T MISS OUT!
SESSIONS & SPEAKERS
Mindset and Wellness for the Solopreneur with Julia Harkleroad
The presentation will focus on the importance of maintaining a positive and healthy mindset as a solopreneur and the strategies that can be used to achieve this. Julia is a licensed clinical marriage and family therapist and mental health advocate. She offers Executive/Lifestyle coaching to individuals to bring solutions to the challenges they face. Learn more about Julia at https://www.juliaharkleroad.com/ or follow her on Instagram @JuliaHarkleroad.
Run an Easier Business with Systems with Amber Monaco
Running a business shouldn’t be hard. It should be easy and attainable, especially beyond the startup phase. Systems are the key to delivering on your promise, maintaining your brand, maintaining consistency, and exceeding client expectations. In this keynote, Amber Monaco, certified Director of Operations, inspires business owners to embrace systems so that there is more time in the business for creativity and strategy.
Branding & Self Promotion with Julie Cortés
All freelancers and creative solopreneurs need an identity and marketing strategy. How else will prospective clients find you? As hard as it may be, you need to put yourself out there. Why? Because people like to work with those whom they know, like, and trust. And a great way to become that person is by creating (and maintaining!) a solid brand and promotional strategy. Join us for this inspirational session, led by FX Founder & President Julie Cortés, to share ideas (and discover new ones!) as to best branding and self-promotion strategies for freelancers.
What Freelancers Should Know About “The Law” with Chris Brown
Freelancers are more likely to succeed if they take legal issues seriously. In this presentation and Q&A, Pixel Law founder Chris Brown will talk through LLCs, taxes, intellectual property, contracts, and more. Chris is a freelancer himself and has helped thousands of freelancers organize the legal side of their business. You can learn more about Pixel Law at pixellaw.com and connect with Chris @thepixellawyer on Instagram and Twitter.
How Do You Get New Business and Maintain a Steady Income? Panel Discussion with Jeremy Lips, Kelly Ziegler, Katelyn Proberts, and Janella Williams
The panel discussion will focus on the challenges that freelancers face when it comes to finding new clients and maintaining a steady income. The panelists will share their experiences, tips, and strategies on how they have been able to consistently find new clients and ensure that they have a steady stream of income. They will discuss different techniques for networking and building relationships with potential clients. The audience will have the opportunity to ask questions and engage with the panelists.
CEO Hour with Amber Monaco
Take a special afternoon for you, as the CEO, to take some time to work on your business. You could do this alone, but I have created a worksheet and structure around the day so you leave feeling accomplished. Plus, you’ll be surrounded by other people who are working to make their business better too. Hello, inspiration!
Sylvester Powell Jr. Community Center
6200 Martway Street Mission,66202United States+ Google Map
Promote yourself at the event and beyond! With a sponsorship contribution, you will receive visibility on event marketing materials, as well as the FX website. Put your business front and center with banner ads to generate even more leads.
Level 1 Member Sponsorship ($250)
Advertise your business at the Freelance Boot Camp and on FX marketing channels. This includes the following:
Slide that will run during nonpresentation times (1920 x 1080 px)
Logo on event signage and fliers handed out at event (time permitting)
Large banner ad (1150 x 315 px, JPG, PNG, or GIF) on FX website* for six months
Mentions in social media and email newsletters
Level 2 Member Sponsorship ($150)
Advertise your business at the Freelance Boot Camp and on FX marketing channels. This includes the following:
Slide that will run during nonpresentation times (1920 x 1080 px)
Logo on event signage and fliers handed out at event (time permitting)
Small banner ad (550 x 315 px, JPG, PNG, or GIF) on FX website* for three months
Level 3 Member Sponsorship ($100)
Advertise your business at the Freelance Boot Camp and on FX marketing channels. This includes the following:
Slide that will run during nonpresentation times (1920 x 1080 px)
Logo on event signage and fliers handed out at event (time permitting)
Small banner ad (550 x 315 px, JPG, PNG, or GIF) on FX website* for one month
Level 4 Member Sponsorship ($25)
Advertise your business at the Freelance Boot Camp and on FX marketing channels. This includes the following:
Slide that will run during nonpresentation times (1920 x 1080 px)
Please submit your graphics to [email protected] as soon as possible to allow time to incorporate them into the event materials.
I’ve been asked that question more times than I care to count during the past 20 years. The easiest way to describe media planning and buying is by saying, “It’s discovering where the people you want to target will be and then buying space or time.” Sounds simple, right?
Let me break it down a little further.
In media planning, you locate the intended audience by studying habits, demographics, and other characteristics.
Don’t worry, there are resource guides to help you find all this information. Examples include Comscore, SRDS, Nielsen, Quantcast and many more. All those tools analyze behaviors that range from TV viewership to social media preferences, app downloads, and even favorite restaurants. So if you want to find women ages 25-54 who eat healthy, you would know where to find this audience, whether it was nationally, regionally or locally.
Media buying is where you purchase the space or time to reach your target audience.
It could be on the tops of cabs, sides of buses, or on TV or radio. The ad space or time slot allows you to reach people at optimum times, such as between 6 and 7 in the morning or Tuesday thru Thursday, if you are buying ad space on broadcast or the internet. Maybe there’s a new restaurant or theater you want to promote, so you might consider advertising on a bus, billboard, or some other place outside of the home. Your vendor will tell you how many people you reached and how many times you reached them.
When media planning and buying work together, you find the right media mix that best hits your target audience.
Once you’ve found the perfect space or time to purchase, you’ll want to complement the media with the right creative element. You can buy media all day long, but if the creative isn’t good and geared towards your target audience, no one will care.
For example, advertising Louboutin in Sports Illustrated makes no sense. But if you are marketing Nikes, that’s a different story. The opposite applies as well: You can have the best creative imaginable … but if no one sees it, what was the point in creating it!?
Advertising campaigns often overlook media buying and planning, just like Star Wars viewers might under appreciate Chewbacca. The loyal Wookie was an asset no matter what the circumstances … just like media planning and buying is integral to any advertising campaign.
Even if you aren’t sure you completely understand media planning and buying, you can at least appreciate how it works!
Guest blogger, Kelly Dobyns Ziegler, has been buying media for over 20 years. She has worked in small, medium and large agencies in the Kansas City area. In 2021, Kelly started her own solopreneur career at Numerical Tree. She started her company on the principal that understanding and utilizing data is the smartest way to grow any business. Find out what works and build on it. When data leads, growth ultimately follows.
Almost halfway through 2023! Grab yourself a hot coffee or cold brew (courtesy of Spark KC).
Join us for coffee and a pastry and start your day by meeting new friends and connecting with old ones. Look for the FX of KC banner when you arrive. Members and nonmembers welcome.
Free to attend.
Guests may utilize free street parking or park in the KC Live! Garage (click for link). Please bring your parking ticket with you for free validation up to 3 hours. Garage entrance is located on 13th St. between Grand and Walnut.
