Freelancer Lifeline is a resource destination where FX members can find grant opportunities, loan information, digital events, creative tools, and more. We hope it serves as a source of comfort, inspiration, and support as we navigate the challenges presented by the COVID-19 pandemic together.
Join us for “Freelancing in the AI Era: Unlocking Generative AI for Business Success” and discover how to stay ahead in today’s rapidly evolving freelance landscape. Learn about generative AI’s top tools, master the basics of prompt engineering, and see practical examples of AI in action for market research, SEO, content creation, and more. This session is packed with actionable insights to help you boost productivity, enhance your services, and thrive in a tech-driven market. Don’t miss this opportunity to future-proof your freelance career!
Date: Friday, February 13th Time: 11:30 a.m. – 1 p.m. Location: Aspiria NOW, 6550 Sprint Pkwy., Suite 200, Overland Park, KS 66211 Parking Info: Free parking in attached and covered lot.
Register through Eventbrite to secure your spot today! See link below.
Explore how AI is reshaping the freelance landscape in this exciting and practical session. Designed for freelancers in marketing, content creation, and beyond, this event dives into the essentials of generative AI, including top tools, prompt engineering, and actionable strategies. Gain real-world insights to boost your productivity, streamline your work, and position yourself at the forefront of innovation in your field.
Your ticket includes a mouthwatering box lunch provided by a local favorite, Bloom Baking Co.
Come join us for an eye-opening program, networking, and insight. We look forward to seeing you there!
Your ticket includes your choice of mouthwatering box lunch, complete with sides, a drink, and freshly baked cookies provided by a local favorite, Bloom Baking Co.
Free garage parking on-site and covered parking with a short walk into the building.
Members and nonmembers are welcome.
About our presenter: Since 1996, Chris’ passion has been at the intersection of marketing and technology. Today, his focus is on helping companies implement AI-driven solutions for marketing/sales, HR, operations, and more. Throughout his career, Chris has worked with some of the most well-known brands in the world, including Hallmark, Sprint, Microsoft, 3M, and many others. He is also the co-founder of the Kansas City AI Club is one of the largest AI communities in the country.
Questions? Contact [email protected]. View more Freelance Exchange of Kansas City events here.
The Freelance Exchange’s annual Member Showcase is coming up on November 20th. Are you ready??
FX puts on this signature B2B trade show to give you, the freelancers, a prime opportunity to get yourself and your work in front of the very people who are looking for you, including ad agencies, design shops, large corporations, small businesses, non-profits, and more.
For those looking for freelance talent, it’s a one-stop shop. They can find the one freelancer they need or put together an entire virtual agency. The possibilities are endless!
Aspiria NOW, 6550 Sprint Pkwy., Suite 200, Overland Park, KS
Portfolio displays and tables are to be set up prior to the doors opening at 5 p.m. We recommend allowing ample time to set up … and go around and meet your fellow FX members and view their portfolios!
Please unload your vehicle up front and then move it to the parking garage on the other side of the street so that attendees can have easy parking.
Best Practices for the Best Exhibits
You’ll choose either 4 or 5 feet of table space (or sponsor for 8 feet). The tables are rectangular, 30” deep, and will be covered with a black tablecloth.
You can customize your display as much or as little as you want. For examples of table displays from past Showcases, look at pictures (see albums) on our Facebook page.
Things to keep in mind:
Think visually. The more visually appealing the display, the better chances of results.
Don’t just think flat table display. Utilize vertical and get crafty! That said, don’t get too ambitious and have a huge display that blocks your – or your neighbor’s! – view. Also, no floor displays are allowed.
Showcase your brand. Have your logo prominently on display, use signage, and bring plenty of business cards. Consider brochures, sample books, giveaways, raffle prizes, promotional items, etc.
Have an array of work available to view: Different mediums, industries, one-off projects, complete campaigns, etc.
Not a creative type and no portfolio to show? No problem! Consider having testimonials, case studies, and more available. Use this opportunity as a meet-and-greet to share your services.
Be organized. Use a flipbook, brochure stand, or any other piece that will help accomplish this goal. Laptops and monitors are commonplace as well.
Need electricity? If you didn’t note that when you signed up, your table may not be near an outlet. Let us know ASAP: [email protected]. Otherwise, plan to bring an extension cord; we’ll see what we can do.
Be Prepared
Aside from getting your portfolio and table display ready, there are a few things you can do to prepare, such as:
Determine your Unique Selling Point (USP). Figure out what makes you unique/different/better, and highlight that.
Write up your elevator speech. And practice it so it comes across naturally.
Bring a note pad and pen. Use this to take notes of what you spoke about and with whom so you can remember when you follow up.
See the big picture. Figure out how you can best communicate value to your prospects. Remember, you are not just a writer, designer, etc. You are part of this amazing collective in which you can partner with—and refer!—others on projects, form a virtual agency, and refer other members who may be perfect for a job.
Don’t just hand out your card. Have a conversation. Engage with your visitors! And get any prospect’s card as well.
Prepare for all types of questions. You may be asked about your capabilities, availability, and rates. While you get to determine how you want to answer these questions, FX suggests – in particular – you deflect any questions about your rate. Communicate your value, and ask for the opportunity to put together a formal project estimate instead.
Don’t be surprised. While we heavily target those looking to hire freelancers in our promotional efforts, we can’t prevent others (i.e., vendors, other freelancers, students) from coming to the trade show. We recommend greeting every visitor and engaging them in conversation up front to determine how much time you’d like to spend with them.
After the event: Follow up. Follow up. Follow up! Don’t miss out on a great opportunity. Make yourself memorable and begin a great relationship with your best prospects. Connect on LinkedIn, follow on other social media channels, send articles, emails, invitations for a coffee meeting, etc. (But not too much or too often. You don’t want to be a pest!)
Keep in mind, results may vary. Some years may generate some amazing hot leads. Others not so much. But it’s all about brand awareness and recognition. Meeting your peers. Getting referred and offering referrals. And who knows? You may end up with an amazing project years down the road from someone you met at this year’s show! So do your best to have a successful show, and keep the hope alive!
What You Can Do to Help
We promote this event far and wide through the use of email, web, social media, PR, outreach, and more. See more about our efforts in the FAQs section on the event page on our website.
Please help us spread the word and invite your contacts as well! Forward emails, share on social media, and help us get the word out.
Questions about the event? Contact FX Special Events Director Terese Grossnickle at [email protected].
Whew, it’s hot! No, not the weather—the networking. Members and nonmembers are invited to celebrate each other’s successes and share not-so-great stories over coffee. Order it iced, if it’s a warm one. Plan to join us now and RSVP on Eventbrite via the button below.
Members and nonmembers are welcome. Free to attend.
In this presentation, we will explore essential cybersecurity strategies tailored specifically for freelancers who are increasingly reliant on digital platforms for their work. As independent professionals, it is crucial to understand that you are as much a target for cyber threats as any large organization. We’ll start by identifying common cybersecurity risks that freelancers face, including data breaches, phishing attacks, and malware.
We will then delve into the importance of maintaining IT assets, explaining how regular updates, effective antivirus solutions, and secure backup practices can protect your valuable work data from potential threats. By adopting a proactive approach to cybersecurity, freelancers cannot only protect their digital environments but also enhance their reputation as trustworthy professionals.
Throughout the presentation, practical steps will be shared to help you implement robust security measures. This will include setting up strong, unique passwords, utilizing multifactor authentication, and educating oneself about the latest cybersecurity trends and threats.
The goal of this session is to empower you with the knowledge and tools to fortify your freelance operations against cyber threats, ensuring that your digital workspace remains secure, efficient, and resilient against disruptions.
Meet Our Presenter:
With over two decades of expertise in the IT industry and a focused passion for managed service provider (MSP) solutions, Lawrence Prettyman stands as a seasoned veteran and co-founder of Dragonfly MSP. He launched the company alongside his business partner, Robert Reinert, on January 2, 2024, aiming to elevate IT services with precision and personalized care.
Beyond the realms of technology, Lawrence is deeply committed to family and community. He is a devoted husband and father to three energetic teenagers. His home is a bustling hub of activity, shared with his wife, three teenagers, three dogs, and three exotic dragons—two bearded dragons and a Chinese water dragon. L
awrence dedicates time to volunteering with the Argentine Betterment Corporation in Argentine, KS, where he not only contributes his skills but also ensures that Dragonfly MSP supports their IT needs. Additionally, he regularly attends ACA Business Clubs coffee and networking events around the Kansas City metro area, engaging with peers and staying connected to the local business community.
An Eagle Scout, Lawrence carries forward the values of leadership, service, and commitment to excellence that have defined his journey from scouting to professional life.
Get ready to unleash your full potential at The Freelance Exchange Freelance Boot Camp! This year’s theme is “Finders / Keepers” and it is a must-attend event for all advertising/marketing freelancers looking to find their inner flame (and keep it burning steady). Our select speakers will help you find the enthusiasm, time, and people you need to get started. The chase continues in the afternoon with breakout sessions focusing on how to create long-lasting success in the freelance world.
Join us for a day full of inspiration, knowledge, and networking with your community. Members and nonmembers are welcome.
Full-day and half-day attendance options are available. Full ticket prices include coffee and a light breakfast, plus lunch and beverages. Lunch can be added to any half-day ticket as well.
Members: Full Day (includes lunch) – $50 Half Day A.M. or P.M. – $35
Nonmembers: Full Day (includes lunch) – $75 Half Day A.M. or P.M. – $45 Lunch Add-On – $15
MORNING SESSIONS:
Finding Real Enthusiasm Every Day Presenter: Hazel Krebs Working for yourself takes drive, passion, or, in other words, enthusiasm! What does that actually mean? What does enthusiasm feel like? Where does it come from? How can I find it? What if I lose it? In this session, we’ll explore how each of us feels enthusiasm, specifically around endeavoring into the freelance world, which has a unique set of challenges. Whether we are staring down long days, tough clients, or judgment from others taking another path, we must find the same enthusiasm that started our journey, because that’s how we make it through. Ultimately, this is who we are: freelancers, solopreneurs, business owners, or any other way to define it; we are FREE to be ourselves.
Finding Time for Profitable Work Presenter: Jen Roberts Overwhelmed by your to-do list? Putting out last-minute client fires too often to make any progress on the actual paying projects? Take back control over your time in this session on how to prioritize with hands-on practice of time management techniques.
Finding Your People: Farming vs. Hunting Presenter: Debbie Jackson What if you could create an endless source of quality referrals and connections to grow your business? You can with simple networking techniques and the right mindset! Many times, people think of networking events like going hunting and hoping to “kill it” by making a big sale or booking, focusing mainly on the transaction. Debbie Jackson will teach you about approaching networking like farming instead, cultivating relationships that will yield many sales over time because others will know, like, and trust you. She offers practical tips and ideas to find your people through networking!
AFTERNOON BREAKOUT SESSIONS:
Keeping Your Brand Consistent: Maintaining Cohesion Across Platforms and Interactions Presenter: Cole Sales Join Cole Sales, Founder of Brand Repairman, for an engaging discussion on maintaining brand consistency in today’s dynamic digital landscape. Explore strategies for ensuring cohesion across multiple platforms and interactions, spanning from social media to customer engagements. Discover practical tips for aligning your brand messaging, visuals, and tone across various channels to build trust and credibility with your audience. Whether you’re a seasoned entrepreneur or a budding freelancer, Cole Sales will guide you through actionable insights to navigate the complexities of multichannel branding and maintain a consistent and impactful brand presence.
Keeping It Simple and Sane When Starting Your Freelance Business Presenter: Kimberly Beer In this session, you will learn the steps you need to take to set up your freelance business for success. From basic business model design to business setup and networking, this will give you the answers you need to get started working with customers.
Keeping Your Brand Fresh for Growth and Impact Presenter: Holly Hempfling Tips and strategies to align your brand with your target audience, clarify your message, and reach your business goals.
Keeping the Right Mindset for Success Presenter: Julie Cortés We all have one thing in common: We all want to be successful in our freelance businesses. Yet, we know success doesn’t always come easy … especially for the self-employed. Fortunately, there are some things you can do to help yourself out along your freelancing journey, no matter if you’re looking to make the jump to full-time freelancing, are just starting out, or need a kickstart. In this presentation, you’ll discover the secrets to finding (and keeping!) the right mindset, including how to get out of your own way, practice important self-care, and treat your business like a business. Hosted by 25+ year freelancing veteran and The Freelance Exchange founder herself, Julie Cortés, this breakout session will give you the tools you need to succeed and rock the freelance life.
Keeping Ahead of AI Presenter: Noah Rhee For decades we’ve told stories about how AI would be all-powerful and all-knowing, and now it feels like the AI onslaught is here to take jobs! But the fact is AI is still just a tool. Noah Rhee will show you how the most common AIs work (chat GPT, stable diffusion, etc.), where they fall short, and how you can position yourself to stay ahead of AI by exploring its weaknesses and leveraging its strengths. While it may seem smart, it’s still just a tool.
Keeping Your Eye on the Prize: Pitch Your Best Work Presenter: Shannon Carpenter Want to land your work in the biggest publications? Want to grab that client when you only have a minute? Learn to pitch with Shannon Carpenter who will take you through all the ins and outs of getting your work out there. Cut down on the rejections and cut up on the income.
6550 Sprint Parkway, Ste 200 Overland Park,
Kansas
66211United States+ Google Map
MEMBER SPONSORSHIP OPPORTUNITIES AVAILABLE
Promote yourself at the event and beyond! With a sponsorship, you’ll receive visibility on event marketing materials, as well as the FX website, and have an opportunity to add a promotional item to our swag bag. Put your business front and center to generate even more leads! Sponsorship opportunities for FX members:
Level 1 Member Sponsorship ($250) Slide that will run during nonpresentation times (1920 x 1080 px) Logo on event signage and fliers handed out at event (time permitting) Large banner ad (1150 x 315 px, JPG, PNG, or GIF) on FX website for six months Promotional item included in 50 event swag bags Mentions in social media posts and email newsletters
Level 2 Member Sponsorship ($150) Slide that will run during nonpresentation times (1920 x 1080 px) Logo on event signage and fliers handed out at event (time permitting) Small banner ad (550 x 315 px, JPG, PNG, or GIF) on FX website for three months Promotional item included in 50 event swag bags
Level 3 Member Sponsorship ($100) Slide that will run during nonpresentation times (1920 x 1080 px) Logo on event signage and fliers handed out at event (time permitting) Small banner ad (550 x 315 px, JPG, PNG, or GIF) on FX website for one month Promotional item included in 50 event swag bags
Level 4 Member Sponsorship ($35) Slide that will run during nonpresentation times (1920 x 1080 px) Promotional item included in 50 event swag bags
Sponsor form with additional details and logo/ad submissions will be provided after sponsorship is purchased.
