Category: Freelance

By Amber Monaco

One of the best benefits of joining FX is to have your business listed in the Portfolio section. This section of the website is searchable by specialty or name in order for a potential employer to find exactly who and what they need.

You have to do your part by adding yourself to the directory and filling out your profile completely. But trust me, it’s worth it. I’ve had many clients and even more interviews from people who found me on the FX website!

Here are a few areas of the portfolio that you don’t want to miss:

1. Name and Picture

Many people take advantage of the first sample space within their Portfolio to share their title and headshot. People want to know who you are and what you look like. Beyond your name, give yourself a creative job title to truly express yourself. You could add your logo, but don’t forget to include your face. We’re all about making personal connections.

2. Background

This is your opportunity to share your past experiences, education, and name-drop the popular clients you’ve had. 

3. Contact Info

A potential client needs to know how to get in touch with you. They may want an email or they may want to call you. Meet the client where they are and provide a way to contact you. Don’t lose business because you forget to list your phone number. This is a great place to include your website and LinkedIn profile links as well.

4. Samples of Work

This is your time to show off!  

The portfolio allows you to upload graphics, link an image to a website or video. Alongside the example of your work, write a description of the work that you did and the outcomes from your work.  Brag about yourself – you work hard and people should see that!

Choose diverse selections of your work so that a potential new client can see the depth of your work.

5. Choose Your Specialty Wisely

At this point in time, you can choose up to two specialties to be listed, so choose well. You can pick from one already in the list or let us know what you want and we will add it for you (email [email protected]). It does make sense if the two specialties match similarly (example, logo design and website developer), but it may be a strategic move to vary your specialties a bit. It’s up to you.

6. Testimonials

Create a graphic to showcase your latest testimonial.  If your client took the time to say what they loved about working with you, you should promote that to the world.  Plus, testimonials can live beyond the platform where they were originally submitted!

7. Certifications / Designations

You have worked hard to earn your credentials – show them off on your FX portfolio page!  You can simply add the logo of the badge or accreditation you’ve earned and speak to the work that went into earning the designation.

These examples are just a few of the MANY wonderful FX portfolios on The Freelance Exchange of KC website. Listing out your work, experience, and potential deliverables is the most useful way to show off your talents to potential clients.  

Take the time to expand on your portfolio today – it’s worth it.

In the popular imagination, a freelance copywriter is the coffee shop customer wearing earpods and click-clacking away on their laptop. Even ad agency writers working in cool offices might be envious of the flexibility their freelance peers enjoy.

But reality does not correspond with perception, at least according to what The Freelance Exchange of Kansas City (FX of KC) found in an email questionnaire sent to its copywriter members. Our respondents overwhelmingly said they prefer the quiet of their home office.

Typical of the responses was this one from FX of KC founder, and freelance rockstar, Julie Cortes: “I can’t concentrate in a coffee shop,” she wrote. “Too many (Shiny things!) distractions. I usually have to have it be super quiet, too. No music, no podcasts, no nothin’.”

Solitary home offices can be, well, awfully solitary, so public libraries and patio tables got a nod from Mallory Herrmann to “keep myself out of a rut.” You might also see her at a coffee shop!

Another interesting similarity among our freelance copywriter respondents was the way they approach writer’s block. A couple typical strategies included taking a walk or just simply getting something down on paper, knowing that there is always room for editing and rearranging.

Christine Knauer talked about “working around the margins of the project” to get started, such as doing research, editing transcribed interviews, and even formatting the page. “It allows me to keep moving forward with the project without having to be creative just yet,” she wrote.

By now, most of us have heard about the Great Resignation — where the COVID-19 pandemic spurred droves of workers to quit their jobs after taking stock of their lives during the months of lockdown. Many of these workers decided to hang out their own shingle — and freelance copywriters were surely among that group.

There are now nearly 60 million freelancers in the United States, according to Don’t Do It Yourself (DDIY), which provides advice and reviews for businesses seeking freelance workers. DDIY says 41% of the American workforce freelanced in the year 2020, up 13% since 2013. 

Researchers from Carnegie Mellon University in Pittsburgh noted that many of these new solopreneurs do strictly online freelancing, through platforms like Upwork and PeoplePerHour. 

The researchers wrote about the familiar benefits of flexibility and the potential to earn more money, but they also highlighted downsides like commoditization of work and the “unpredictability of a contingent labor market, especially in the absence of labor regulations and rights.” 

But FX of KC freelance copywriter Mike Sherry did not see much of a downside to his decision to go out on his own. He said, “After 30 years in journalism, I wanted to apply my skills in a different way and to be my own boss. The pluses are that I make my own decisions without any second-guessing from colleagues or vetoes from bosses. The minus, of course, is the difficulty of chasing and landing new business — but that is a challenge, too, which could sort of go in the plus category.”

Regardless of the ups and downs of freelancing, many choose this path every year. Joyce Allard said, “I was a copywriter at a full-service advertising agency earlier in my career. After 20+ years in public relations and communications, I decided it was the right time to start my own business as a freelance copywriter. Working with clients and having their projects come to life is rewarding in many ways.”

The FX of KC is for Freelancers, Contractors, Consultants and whatever else you call yourself. There’s a place for you here! Want to learn more about FX of KC? 

Some are calling it the Great Realization, others are calling it an Independent Wave. Whatever you call it, the numbers don’t lie. According to MBO Partners’ State of Independence Report, the overall number of independent workers grew sharply in 2021: up 34% to 51.1 million from 38.2 million in 2020.

“The pandemic accelerated an inevitable tipping point for the modernization of work, as evidenced by the 51 million independent workers in America,” said Miles Everson, CEO of MBO Partners. “In the new work landscape, independence is not only mainstream, but a vital part of the American economy and workforce.”  

As a result, independent workers are here to stay and are vastly increasing in numbers. Have you recently taken the plunge to become an independent worker? Perhaps you consider yourself a freelancer, consultant, solopreneur, or contractor instead. Whatever you call yourself, if you are an independent worker in the advertising/marketing industry, join others in your community to share ideas, get education and mentorship, network, and connect via The Freelance Exchange of Kansas City. The Freelance Exchange of Kansas City (commonly referred to as FX or FX of KC) has been a part of the Kansas City community since 2003. FX brings together freelancers/consultants, etc., from the advertising/marketing industry to share best practices, become savvier business owners, and expand their networks. FX also serves as a free resource for local ad agencies and businesses to find quality talent easily and quickly.

Interested in learning more?

We’ve got you covered. Here are a few of the perks that come with being a member of FX of KC:

• Portfolio Showcase – advertise your business and show your work. An easy way to sell your services and get hired!
• Monthly Luncheons – hear from speakers to educate and inform on professional development topics or join in on roundtable discussions.
• Networking Happy Hours and Coffee Meetups – connect with others for support and possible referrals and partnerships.
• Access to our private Facebook group for open discussions, questions, and more.
• Include your portfolio and contact information on your portfolio page of our website.

Want to get involved?

• Join FX of KC
• You can get added to the email list, so you will have the latest news.
• Follow us on social media: @fxofkc
• Come to the monthly lunch programs or social events. (Anyone can attend.)
• Volunteer on a committee – a great way to get involved!
• Suggest ideas for speaker topics and more.