Freelancer Lifeline is a resource destination where FX members can find grant opportunities, loan information, digital events, creative tools, and more. We hope it serves as a source of comfort, inspiration, and support as we navigate the challenges presented by the COVID-19 pandemic together.

Why The Freelance Exchange of Kansas City is Your Go-To Networking Hub for Building Connections

Discover How The Freelance Exchange Brings Professionals Together, Fosters Meaningful Connections, and Opens Doors to New Opportunities

Imagine a scenario in which you have decided the time is right to transition out of the corporate workforce and pursue a rewarding life as a freelancer. Perhaps freelancing is the ideal solution following the unexpected conclusion of a job. Or maybe you’ve pivoted no matter what the circumstance. The path leading to a full-fledged career as an independent professional can be daunting. However, it doesn’t have to be. 

Based on individual priorities, there are several different starting points available for you to embark on this new journey. Regardless of the approach you initially consider ultimately, professional networking will likely be one of the options that contribute to a growing list of useful connections. 

In-Person Networking Leads to Richer Connections

Let’s explore what networking is. According to Oxford Languages, the definition of networking is the action or process of interacting with others to exchange information and develop professional or social contacts. 

Studies have shown that the popularity of in-person networking has increased in recent years as the outcome from attending these types of events will confirm. There are numerous reasons why face-to-face networking helps build a career, such as forming a reputation surrounding your product or service and contributing to richer connections with others. 

Additionally, while meeting new connections, the ability to experience nonverbal cues in a face-to-face environment can be advantageous in establishing trust and rapport more readily and lead to valuable relationships. Making good eye contact with your new acquaintance, practicing active listening, and mirroring the other person’s posture and voice level are a few examples of positive body language. Cues that regrettably might be missing in virtual settings. 

Beyond Solo: Networking for Freelancers in Kansas City

Finding a supportive group with common interests is important to the success of any endeavor. Yet, not all in-person networking groups are the same. There are plenty of networking groups throughout the Greater Kansas City area that provide enriching opportunities. Depending on budget, location, and interests, there are groups that provide opportunities for members to connect at various events and gatherings. There is one enduring networking group in Kansas City that structures its support exclusively toward the development of the freelancing community.

The Freelance Exchange of Kansas City is an organization that provides opportunities for members and nonmembers to build a network of resources. Formed over two decades ago, we have been furnishing and curating professional network-building programs and activities that champion freelancers on a regular basis. 

Each month, we host social, educational, and member support events centered on the concept of building connections, expanding networks, and educating the public. Designed for local freelancers who provide services within the marketing and advertising industries, the events are proportionately and conveniently located throughout the Greater Kansas City area with a sprinkling of additional virtual events.

Candid and enduring connections are made over steaming mugs of coffee at FX Coffee Meetups, held at a local establishment where the conversation is inviting and encouraged. Plenty of collaborations have their origins at the meetups and numerous contacts find their way to address books at these lively public events that are no cost to attend.

Comparatively, cool beverages and conversation are the norm at FX Happy Hours held in-person following a long day of working remotely – where unwinding is essential and lighthearted conversations are appreciated. Free to attend, these relaxing events have witnessed the formation of valuable creative projects.

Not only has The Freelance Exchange weaved a priceless networking component into the luncheon programming, the presentations are top-notch. For a nominal fee, members and nonmembers alike will enjoy education and information from experts whose subject matter is distinctly relevant to the freelance community. The typical outcome from the luncheons results in practical ideas and a wealth of inspiration along with fresh and diverse connections.

Build on Freelance Success with Supportive Resources

These networking options are the perfect chance for freelancers to expand their circle, boost confidence, and strengthen relationships. Stepping out from the comfort of your established work environment can be challenging. Nevertheless, working solo doesn’t have to be lonely. Building a network of other freelancers who understand the joys along with its perils has created lasting friendships and perhaps precipitates new business. 

Embarking on a freelancing journey can be exciting and daunting at the same time, and networking plays a pivotal role in your success. The Freelance Exchange offers a sense of community and a supportive solution to combat the isolation of being your own boss. Whether you’re seeking camaraderie, new clients, or professional development, The Freelance Exchange proves to be an invaluable resource for freelancers in the Kansas City area.

How to prepare for the Ad Hops + FX Member Showcase

The Freelance Exchange’s annual Member Showcase is coming up on November 20th. Are you ready??

FX puts on this signature B2B trade show to give you, the freelancers, a prime opportunity to get yourself and your work in front of the very people who are looking for you, including ad agencies, design shops, large corporations, small businesses, non-profits, and more.

For those looking for freelance talent, it’s a one-stop shop. They can find the one freelancer they need or put together an entire virtual agency. The possibilities are endless!

When / Where / What

First, the logistics:

Wednesday, November 20th

  • 4 – 5 p.m. Exhibitor Setup
  • 5 – 8 p.m. Portfolio Show/Open House, appetizers & drinks 
  • 8 – 8:30 p.m. Teardown
  • Aspiria NOW, 6550 Sprint Pkwy., Suite 200, Overland Park, KS

Portfolio displays and tables are to be set up prior to the doors opening at 5 p.m. We recommend allowing ample time to set up … and go around and meet your fellow FX members and view their portfolios!

Please unload your vehicle up front and then move it to the parking garage on the other side of the street so that attendees can have easy parking.

Best Practices for the Best Exhibits

You’ll choose either 4 or 5 feet of table space (or sponsor for 8 feet). The tables are rectangular, 30” deep, and will be covered with a black tablecloth.

You can customize your display as much or as little as you want. For examples of table displays from past Showcases, look at pictures (see albums) on our Facebook page.

Things to keep in mind:

  • Think visually. The more visually appealing the display, the better chances of results.
  • Don’t just think flat table display. Utilize vertical and get crafty! That said, don’t get too ambitious and have a huge display that blocks your – or your neighbor’s! – view. Also, no floor displays are allowed.
  • Showcase your brand. Have your logo prominently on display, use signage, and bring plenty of business cards. Consider brochures, sample books, giveaways, raffle prizes, promotional items, etc.
  • Have an array of work available to view: Different mediums, industries, one-off projects, complete campaigns, etc.
  • Not a creative type and no portfolio to show? No problem! Consider having testimonials, case studies, and more available. Use this opportunity as a meet-and-greet to share your services.
  • Be organized. Use a flipbook, brochure stand, or any other piece that will help accomplish this goal. Laptops and monitors are commonplace as well.
  • Need electricity? If you didn’t note that when you signed up, your table may not be near an outlet. Let us know ASAP: [email protected]. Otherwise, plan to bring an extension cord; we’ll see what we can do.

Be Prepared

Aside from getting your portfolio and table display ready, there are a few things you can do to prepare, such as:

  • Determine your Unique Selling Point (USP). Figure out what makes you unique/different/better, and highlight that.
  • Write up your elevator speech. And practice it so it comes across naturally.
  • Bring a note pad and pen. Use this to take notes of what you spoke about and with whom so you can remember when you follow up.
  • See the big picture. Figure out how you can best communicate value to your prospects. Remember, you are not just a writer, designer, etc. You are part of this amazing collective in which you can partner with—and refer!—others on projects, form a virtual agency, and refer other members who may be perfect for a job.
  • Don’t just hand out your card. Have a conversation. Engage with your visitors! And get any prospect’s card as well.
  • Prepare for all types of questions. You may be asked about your capabilities, availability, and rates. While you get to determine how you want to answer these questions, FX suggests – in particular – you deflect any questions about your rate. Communicate your value, and ask for the opportunity to put together a formal project estimate instead.
  • Don’t be surprised. While we heavily target those looking to hire freelancers in our promotional efforts, we can’t prevent others (i.e., vendors, other freelancers, students) from coming to the trade show. We recommend greeting every visitor and engaging them in conversation up front to determine how much time you’d like to spend with them.
  • After the event: Follow up. Follow up. Follow up! Don’t miss out on a great opportunity. Make yourself memorable and begin a great relationship with your best prospects. Connect on LinkedIn, follow on other social media channels, send articles, emails, invitations for a coffee meeting, etc. (But not too much or too often. You don’t want to be a pest!)

Keep in mind, results may vary. Some years may generate some amazing hot leads. Others not so much. But it’s all about brand awareness and recognition. Meeting your peers. Getting referred and offering referrals. And who knows? You may end up with an amazing project years down the road from someone you met at this year’s show! So do your best to have a successful show, and keep the hope alive!

What You Can Do to Help

We promote this event far and wide through the use of email, web, social media, PR, outreach, and more. See more about our efforts in the FAQs section on the event page on our website.

Please help us spread the word and invite your contacts as well! Forward emails, share on social media, and help us get the word out.

Questions about the event? Contact FX Special Events Director Terese Grossnickle at [email protected].

How to Prepare for the 2023 FX Portfolio Showcase

The Freelance Exchange’s annual Portfolio Showcase is coming up on November 8th. Are you ready??

FX puts on this signature B2B trade show to give you, the freelancers, a prime opportunity to get yourself and your work in front of the very people who are looking for you, including ad agencies, design shops, large corporations, small businesses, non-profits, and more.

For those looking for freelance talent, it’s a one-stop shop. They can find the one freelancer they need or put together an entire virtual agency. The possibilities are endless!

When / Where / What

First, the logistics:

Wednesday, November 8th

  • 3:30 – 5 p.m. Exhibitor Setup
  • 5 – 8 p.m. Portfolio Show/Open House, appetizers & drinks 
  • 8 – 8:30 p.m. Teardown

Portfolio displays and tables are to be set up prior to the doors opening at 5 p.m. We recommend allowing ample time to set up … and go around and meet your fellow FX members and view their portfolios!

Please unload your vehicle up front and then move it to a space further away so that attendees can have easy parking. There is plenty of parking available including:

  • at KCYA
  • across Main St. to the east
  • at The Whole Person, just north of KCYA

A cash bar will be on hand to purchase beverages throughout the event, and appetizers will be available (for free) from Chef Kansas City.

Best Practices for the Best Exhibits

You’ll choose either 4 or 6 feet of table space (or sponsor for 8 feet). The tables are rectangular and will be covered with a black tablecloth.

You can customize your display as much or as little as you want. For examples of table displays from past Showcases, look at pictures (see albums) on our Facebook page.

Things to keep in mind:

  • Think visually. The more visually appealing the display, the better chances of results.
  • Don’t just think flat table display. Utilize vertical and get crafty! That said, don’t get too ambitious and have a huge display that blocks your – or your neighbor’s! – view. Also, no floor displays are allowed.
  • Showcase your brand. Have your logo prominently on display, use signage, and bring plenty of business cards. Consider brochures, sample books, giveaways, raffle prizes, promotional items, etc.
  • Have an array of work available to view: Different mediums, industries, one-off projects, complete campaigns, etc.
  • Not a creative type and no portfolio to show? No problem! Consider having testimonials, case studies, and more available. Use this opportunity as a meet-and-greet to share your services.
  • Be organized. Use a flipbook, brochure stand, or any other piece that will help accomplish this goal. Laptops and monitors are commonplace as well.
  • Need electricity? If you didn’t note that when you signed up, your table may not be near an outlet. Let us know ASAP: [email protected]. Otherwise, plan to bring an extension cord; we’ll see what we can do.

Be Prepared

Aside from getting your portfolio and table display ready, there are a few things you can do to prepare, such as:

  • Determine your Unique Selling Point (USP). Figure out what makes you unique/different/better, and highlight that.
  • Write up your elevator speech. And practice it so it comes across naturally.
  • Bring a note pad and pen. Use this to take notes of what you spoke about and with whom so you can remember when you follow up.
  • See the big picture. Figure out how you can best communicate value to your prospects. Remember, you are not just a writer, designer, etc. You are part of this amazing collective in which you can partner with—and refer!—others on projects, form a virtual agency, and refer other members who may be perfect for a job.
  • Don’t just hand out your card. Have a conversation. Engage with your visitors! And get any prospect’s card as well.
  • Prepare for all types of questions. You may be asked about your capabilities, availability, and rates. While you get to determine how you want to answer these questions, FX suggests – in particular – you deflect any questions about your rate. Communicate your value, and ask for the opportunity to put together a formal project estimate instead.
  • Don’t be surprised. While we target heavily those looking to hire freelancers in our promotional efforts, we can’t prevent others (i.e., vendors, other freelancers, students) from coming to the trade show. We recommend greeting every visitor and engaging them in conversation up front to determine how much time you’d like to spend with them.
  • After the event: Follow up. Follow up. Follow up! Don’t miss out on a great opportunity. Make yourself memorable and begin a great relationship with your best prospects. Connect on LinkedIn, follow on other social media channels, send articles, emails, invitations for a coffee meeting, etc. (But not too much or too often. You don’t want to be a pest!)

Keep in mind, results may vary. Some years may generate some amazing hot leads. Others not so much. But it’s all about brand awareness and recognition. Meeting your peers. Getting referred and offering referrals. And who knows? You may end up with an amazing project years down the road from someone you met at this year’s show! So do your best to have a successful show, and keep the hope alive!

What You Can Do to Help

We promote this event far and wide through the use of email, web, social media, PR, outreach, and more. See more about our efforts in the FAQs section on the event page on our website.

Please help us spread the word and invite your contacts as well! Forward emails, share on social media, and help us get the word out.

Questions about the event? Contact FX Director Shauna Clark at [email protected].

AI Is Another Technology We Must Embrace

I now have TikTok on my phone, and it’s all because of artificial intelligence (AI).

The connection is not as crazy as it sounds, because each tool is part of the communications revolution that is unfolding before our eyes. It was Burton Kelso who connected the dots during a recent lunch presentation for The Freelance Exchange (FX).

Kelso is a technology guru and the owner of a computer-service company. His main topic was AI, including ChatGPT.

But one of his main messages was that savvy freelancers and solopreneurs have no choice but to at least gain a working knowledge of all the new electronic tools that are out there— be they video apps, AI platforms, or social media sites like LinkedIn.

“Instead of saying, ‘Well, I don’t know anything about LinkedIn,’” Kelso said. “It’s your job to figure out how LinkedIn works, and especially how it can benefit your business.”

The same thing goes for AI, he said. We need to understand it so we can better serve our clients — and remain relevant. The challenge, as with any new technological innovation, is carving out the time to learn how to use it.

Kelso walked us through a dozen AI products, including Dall • E2, which creates art from a text description, and Jenni, a text tool that promises to “supercharge your next research paper” along with crafting blog posts, speeches, and more. He also introduced us to Murf, your new AI friend who makes “studio-quality voice overs in minutes.”

AI is not infallible. Products like ChatGPT generate copy with mistakes and falsehoods.

Yet, it’s hard to fathom that Dall • E2 does not pose a challenge to graphic artists or that Jenni or Murf do not threaten the livelihoods of writers or broadcast specialists. 

“People do business with people,” Kelso reassured his audience.

I agree, but in a recent conversation, one local nonprofit executive told me he uses ChatGPT to generate rough drafts of blog posts. He is smart enough to double-check the supposed facts the AI tool includes, and he also massages the text to make it sound more like him. Nevertheless, he considers it a huge timesaver and did not dispute my assertion that AI could eat into my business. 

Humans can produce better material, but I can certainly envision a cost-conscious manager slashing a freelance budget or eliminating a position when AI can generate something that is adequate.

Part of me says, “If you can’t beat them, join them.” There’s nothing stopping me from using AI to draft narratives. I could be more efficient for my clients and free up time for other things.

But I don’t want to do that. I like the creative process. It’s why I have stuck with journalism and writing for so long.

I hope that’s not a step down the road to professional extinction, but with all the advances of AI, it’s hard not to worry.

From my many years in newspapers, I know what a fatal mistake it can be to misjudge the threat of a new communications technology. The internet was a long way toward destroying our business model before industry executives started fighting back. But by then, it was too little, too late.

So, I will heed Kelso’s advice. I pledge to dig into some of these AI platforms — and I might kill two birds with one stone by posting about my experiences on LinkedIn!

Also, on my list is gaining some proficiency with TikTok, but the app has already paid some personal dividends. Our 13-year-old son smiled when I told him I had downloaded it, and then he took a little bit of time to give dear old dad a quick tutorial.

Guest blogger: Mike Sherry is the principal of OnPoint Communications, which specializes in storytelling for nonprofits. With more than 30 years of print and online journalism experience, Mike produces narratives that drive fund development and marketing success. His cost-effective approach ensures that his content serves many purposes, including copy for e-newsletters, grant applications, gratitude reports, websites, and more.

Media Planning and Buying 101

What is media planning and buying?

I’ve been asked that question more times than I care to count during the past 20 years. The easiest way to describe media planning and buying is by saying, “It’s discovering where the people you want to target will be and then buying space or time.” Sounds simple, right?

Let me break it down a little further.

In media planning, you locate the intended audience by studying habits, demographics, and other characteristics.

Don’t worry, there are resource guides to help you find all this information. Examples include Comscore, SRDS, Nielsen, Quantcast and many more. All those tools analyze behaviors that range from TV viewership to social media preferences, app downloads, and even favorite restaurants. So if you want to find women ages 25-54 who eat healthy, you would know where to find this audience, whether it was nationally, regionally or locally.

Media buying is where you purchase the space or time to reach your target audience.

It could be on the tops of cabs, sides of buses, or on TV or radio. The ad space or time slot allows you to reach people at optimum times, such as between 6 and 7 in the morning or Tuesday thru Thursday, if you are buying ad space on broadcast or the internet. Maybe there’s a new restaurant or theater you want to promote, so you might consider advertising on a bus, billboard, or some other place outside of the home. Your vendor will tell you how many people you reached and how many times you reached them.

When media planning and buying work together, you find the right media mix that best hits your target audience.

Once you’ve found the perfect space or time to purchase, you’ll want to complement the media with the right creative element. You can buy media all day long, but if the creative isn’t good and geared towards your target audience, no one will care.

For example, advertising Louboutin in Sports Illustrated makes no sense. But if you are marketing Nikes, that’s a different story. The opposite applies as well: You can have the best creative imaginable … but if no one sees it, what was the point in creating it!?

Advertising campaigns often overlook media buying and planning, just like Star Wars viewers might under appreciate Chewbacca. The loyal Wookie was an asset no matter what the circumstances … just like media planning and buying is integral to any advertising campaign. 

Even if you aren’t sure you completely understand media planning and buying, you can at least appreciate how it works!

Guest blogger, Kelly Dobyns Ziegler, has been buying media for over 20 years. She has worked in small, medium and large agencies in the Kansas City area. In 2021, Kelly started her own solopreneur career at Numerical Tree. She started her company on the principal that understanding and utilizing data is the smartest way to grow any business. Find out what works and build on it. When data leads, growth ultimately follows.