Ginny Walkington

Copywriting and Strategic Marketing

Ginny Walkington

Peculiar, MO
8165077089

email: ginnywalkington@gmail.com
web: http://www.ginnywalkington.crevado.com

    
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Background

www.ginnywalkington.crevado.com
PASSWORD: headandheart

I'm a storyteller and a strategic thinker. I believe that stand-out, consumer-relevant ideas are developed using a balance of head and heart, blending insight and creativity with data and a drive for results. I serve as a bridge between creative and business teams, bringing together their needs into one cohesive, strategic message.

I love a challenge...like taking complex ideas or business goals and translating them into consumer-friendly strategic plans or marketing messages.

I have a passion for helping businesses grow, enhancing each client's consumer loyalty and brand presence through meaningful storytelling, focused creativity and strategic planning. Recent clients include JE Dunn, Wrangler.com and Lee.com.

I bring years of experience as an editorial director and creative strategist--finding just the right words for a strategy or product, discovering insights relevant to consumers' lives, and inspiring teams to focus their creativity and help consumers connect with the brands and products they love.

I'm offering a range of strategic & storytelling services, including...
--developing strategic plans and creative briefs through storytelling
--writing & editing for marketing, product, web, catalog
--synthesizing complex data into consumer-friendly plans & cohesive messages
--discovering & articulating relevant consumer needs
--enhancing & focusing brand identity & engagement
--facilitating consumer research, team ideation sessions
--innovating new products, programs, pitches
--improving current products, programs from a consumer perspective
--crafting names and creative messaging for products and programs

Samples

A Little About Me A Little About Me
Hallmark Flowers: Adding Personality & Story Hallmark Flowers: Adding Personality & Story
Skills: In My The Words of My Colleagues Skills: In My The Words of My Colleagues
Family Gifts: Product & Messaging Leadership Family Gifts: Product & Messaging Leadership
Story Tiles: Innovative New Program Development Story Tiles: Innovative New Program Development
Story Tiles: Launch in Mass Retail Story Tiles: Launch in Mass Retail
Personalized Greetings: Driving Growth in Mass Channels Personalized Greetings: Driving Growth in Mass Channels
Baby's Firsts App: Insights Into Opportunity Baby's Firsts App: Insights Into Opportunity
Baby's Firsts App: Led Content & Flow Baby's Firsts App: Led Content & Flow
Direct-to-Consumer Catalog: Managed Product & Web Descriptions Direct-to-Consumer Catalog: Managed Product & Web Descriptions