With everyone caught up in the brilliance of the digital age and the glamorous social media world, we often forget about print and its long history in marketing. During our digital affair, print has steadfastly stood in the background, and now it is making a solid comeback as a cost-effective, tangible marketing medium.
On November 18, we will hear from two industry aficionados on what is recharging the printing world. Clifton Alexander of REACTOR Design Studio and Carol Hoffman from Appleton Paper will explain the how and why behind print’s resurgence and show ways that print can be a truly effective channel for your marketing message.
Friday, November 18
Cupini’s
In case you missed it…
On Friday, October 28, Lisa Qualls from Fresh ID spoke about using integrated social media channels to grow revenue, including a few case studies of this in action for John Deere and Sporting KC.
When it comes to reaching customers and delivering your message, the decision is no longer whether to use direct mail or e-mail or print ads or radio – the decision now is how much of your resources will you allocate to each and how they can work hand-in-hand. Whether your customer prefers to hear from you in the form of a catalog, an e-mail, on Facebook, or all of the above, you will grow the relationship and gain business revenue by touching them with all of these methods. It’s just a matter of finding the right ratio.
Be a Mix Master
Are you in a groove? Creative juices flowing, ideas rolling right along? Great! But is that groove becoming a rut? As a freelancer, you have to keep the creativity alive and make sure your projects don’t become predictable, stale, or boring. When that happens, the ruts just get bigger until you end up in a deeper trench that is even harder to overcome.
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Get Your Grape On
Some days, it feels like the world is in overdrive, intent on running you over. You have a million things to do, not much time to do them, and your family is starting to forget what you look like. You’re getting overwhelmed with information noise, and it seems like there’s no real way to catch up on everything around you.
QR (Quick Response) Codes and other 2D barcode are turning direct mail and print media into truly interactive channels. Code recipients simply use a barcode reader app on their smartphones to launch highly personalized, dynamic content and to even complete purchases. With this technology, marketers can now track direct mail and print campaign responses, collect richer data sets, and boost ROI like never before.